COMPETING FOR SUMMER INTERNSHIPS, USING A TWITTER CONTEST:

Given that it has it's certain problems, technology has provided a faster and more "green" way to contact potential employers or potential internship program leaders.  On twitter, applicants were asked to use to make their cases of why they wanted one of the six paid internships in four areas: account management, creative, media and technology.  In honor of the favorite number of a Campbell Mithun founder, Ray Mithun, the competition is known as the Lucky 13.  To reflect that, the applicants were asked to submit 13 comments on Twitter in 13 days.  Cambell Mithun employees sorted through three hundred applications and found thirty-two finalists.  These finalists were interviewed either in person or through skype.  Six people were chosen from the thirty-two finalists.